Hispanic Shoppers Spend More At the Grocery Store

Hispanic Shoppers Spend More At the Grocery Store

Food and Nutrition Translations, LLC was started back in 2012! We are now going on our sixth year and our mission still remains the same. We want to help food manufacturers grow their brand by translating their nutrition message to reach more consumers in their language they know and love. We are a niche translation agency, as we are all bilingual dietitians, and are passionate about food, nutrition, science, and culture. 

We continue to grow and expand our services! We now offer high quality, fast-motion, 30-45 second video recipes so you can post and share on your brand’s social media pages and website to share with your loyal consumers!

Hispanic Shoppers Spend More At the Grocery Store

Hispanic shoppers make more trips to the grocery store, spend more, and enjoy the shopping experience with their whole family! Therefore, it is important to market your brand to the entire family when trying to reach this demographic.

In addition, Hispanic children influence many of the purchasing decisions, especially in cereals, snacks and candy categories.

Three Kings Day is celebrated on January 6

Three Kings Day, or Epiphany, is one of the most important holidays on the Puerto Rican calendar. Learn about its significance, festivals, and traditions.

Please feel free to contact us. We would be happy to provide a FREE quote and proposal for translation services or video recipe production.

Reaching the Latin American Population

Reaching the Latin American Population

Do you have a marketing plan in place to reach to the ever-increasing Latin American audience?  If not, you may want to reconsider since it is projected by the year 2025, Latin America is expected to reach 2.5 billion mobile devices. This means, more digital advertising dollars and a focused marketing approach should be considered to reach the Latin American audience.

With that in mind, it is only logical that brands and agencies continually work toward finding the most effective ways to market to the Latin American audience.

  • Social media:Latin Americans are heavy smartphone users. More than 75% of Latin Americans use the Web on their phones. Begin to connect to Latin Americans on Facebook, Twitter, and Instagram. Latin Americans are very social and are connecting online, adding more than 1 million users per year. Consider an app, video, or content to connect with this culture.
  • Latin Americans watch mobile video for approximately 1 hour more per month than other mobile video viewers. Latin Americans enjoy watching many different kinds of videos, including ones pertaining to food, do-it-yourself recipes, beauty, family, and music.
  • Family, food, entertainment, music, traditions, and education are all important values and interests to many Latin Americans.
  • Education Materials:Latin Americans are known as loyal shoppers in every brand category. The key is reaching out to them in their own language and showing them the relevance of your product in all of your education materials, Web site, and nutrition information.
  • Invest in this market today or you will miss a huge potential for increasing your market share! Differentiate yourself by reaching this population, one that is estimated to have a purchasing power of over $1.7 trillion!

    Contact Us Today

    Choose FoodandNutritionTranslations.com to translate your message and increase your market share. We are unique, in that we are all bilingual dietitians and experts in translating food, health, and nutrition messages. In addition, we are immersed in the culture of our mother tongue. We specialize in Spanish translations, but we also offer translations in French, Portuguese, Italian, Thai, Chinese, Arabic, Russian, Japanese, Korean, Polish, German, and Creole!

    Source:

    LATAM to Reach 2.5 bn Mobile Devices by 2025; Mexican Digital Ad Market Grows by 28% https://www.exchangewire.com/blog/2017/09/04/latam-to-reach-2-5bn-mobile-devices-until-2025-mexican-digital-ad-market-grows-by-28/. Accessed September 10, 2017.

Hispanic Shoppers buy significantly more organic

Hispanic Shoppers buy significantly more organic

Our Story

Food and Nutrition Translations, LLC was started back in 2012! We are now five years young and our mission still remains the same. We want to help food manufacturers grow their brand by reaching more customers in the language they know and love. We are a niche translation agency as we are all bilingual dietitians and are passionate about food, nutrition, science, and culture.

We continue to grow and expand our services! We now offer high quality, fast-motion, professional video recipes!

Visit our website to learn more.

Hispanic Shoppers buy significantly more organic

Hispanic shoppers are trying to eat healthier by buying more natural foods and organic foods. According to a recent study, about 1/3 of the grocery items in a Hispanic shoppers cart are considered to be organic vs. 1/4 of total US shoppers’ carts. 

grocery items in a Hispanic shoppers cart are considered to be organic vs. 1/4 of total US shoppers’ carts. We can help your brand capture this population! Recipe videos, nutrition benefit videos, or translations are necessary!
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Translating to French?

Translating nutrition materials to French is our second most popular language for translations. Reaching the Canadian French consumer or the native French customer is vital.

Hispanic Holiday Traditions

Latinos’ holiday celebrations are big, with family, friends, and even, neighborhoods! They all center the festivities by coming together to drink, eat, share, sing, and dance.  Read about 12 Latino traditions that keep going…

Read More >

Do You Have Video Recipes on Facebook?

Do You Have Video Recipes on Facebook?

It probably is no surprise to you that food videos are popular and growing, especially on Facebook! Facebook is the perfect platform to showcase your brand’s existing recipes with video to grow your audience, consumers, and followers! If you are not already focusing on creating fast-motion video recipes, you should jump on the bandwagon at once. Look at these staggering statistics:

  • Videos on Facebook get an average of 4036 shares/post vs article links that get around 571 shares/post
  • Videos are among the most shareable content in social media
  • Facebook video posts are shared 46% of the time vs 11% for all Facebook actions
  • The creator of fast-motion video recipes, Tasty (BuzzFeed) has more than 77 million followers and still growing

We know video recipes can definitely become addictive on Facebook. Why not get started today. Plan to produce video recipes to engage your consumers on Facebook, so they can like, share, save, and comment on your video recipe.

Food and Nutrition Translations can help your brand grow its video recipe library. We can take your existing recipes and bring them to life! You can use the 30- to 60-second fast-motion video we create and share them on Facebook or even on Instagram, your website, or a retailer website or social media page.

Choose Food and Nutrition Translations to produce video recipes for your brand. Contact us today for pricing information. We require a minimum of three recipes to get started.

Check out some video recipes we have done for other clients, such as Kellogg’s ® , Scrubbing Bubbles ® , Ragu ® , Side Delights ® , General Mills, and more: Click to view more Video Recipes

Sources::
Moses L. Publisher’s Facebook videos are shared 7 times more than links. Digiday website. Click to view full article. Published May 31, 2016. Accessed October 26, 2016.
Weinstein J. Cooking videos are recipe for success on social. Shareablee website. Click to view full article. Published November 30, 2015. Accessed October 26, 2016.

Turn Your Print Recipes Into Video Recipes!

Turn Your Print Recipes Into Video Recipes!

We can take your print recipes and make them into video recipes! We can create and produce fast-motion video recipes from start to finish. Our fast-motion video recipes are very similar to the ever-so- popular TASTY videos on Facebook.

We have three video recipe options for your brand:

  • 30- to 60-second fast-motion video recipes
  • 60-to 90-second fast-motion video recipes
  • Informative video recipes from a registered dietitian

As I am sure you have noticed, videos are taking over Internet traffic. Everyone wants to watch video recipes, but most importantly, they also want to share them! We can create and produce video recipes that are engaging, shareable, and practical—recipes that consumers can cook easily and enjoy with their family.

We guarantee your brand will get more likes, more shares, more views, more visibility, more trust, etc! Take a look at some of our most recent video recipes!

With this in mind, FoodandNutritionTranslations.com can help your brand transform your print recipes into video recipes. In addition, we also can make them bilingual, so your brand can reach even more consumers in their own language. If you would like our rate card, just e-mail me now at joanwilliams@cfl.rr.com.

Do you have Spanish video recipes on YouTube?

Do you have Spanish video recipes on YouTube?

YouTube is very popular with Latinos! Latinos are more likely than other Americans to watch online videos, but not many brands make an effort to develop special content for this market? Why not?

Give your brand a literal voice and sound! Did you know that 64% of consumers are more inclined to buy products online after watching a video? Yet, only 9% of U.S. small businesses actively create video content.

We can help set your brand apart from your competition by creating video recipes in English and Spanish. We produce video recipes that are engaging, shareable, and practical, ones that consumers can cook easily and enjoy with their family.

Latinos are hungry for YouTube foodie videos, but so are millennials. Did you know that 59% of 25-34 year olds cook with either their smartphones or tablets handy!

With this in mind, FoodandNutritionTranslations.comcan help your brand grow your video recipe library. Take a look at how we can help you develop your video recipe library in both English and Spanish!

Grow Your Video Recipe Library

Grow your video recipe library!

It should be no surprise to you that recipe videos are popular and growing. Did you know that nearly half of all adults watch food videos on YouTube and even more, on Facebook?

Since Hispanics are online and mobile more than any other demographic, it would make sense to connect with them with video recipes, especially since Hispanics are passionate about food, family, and fun!

Here are four ways brands can connect video recipes to the Hispanic culture:

  • Create video recipes that are unique to the Hispanic experience, such as recipes for the holidays, special occasions, traditions, and family celebrations.
  • Make your recipes bilingual. While not as important as culture, creating bilingual video recipes signals that you want to engage with them.
  • Make your recipes appealing by adding cultural relevancy such as music, utilizing their favorite foods, and making them tasty.
  • Center video recipes around their culture. This will help them connect with your brand immediately.

With this in mind, FoodandNutritionTranslations.com can help your brand grow your video recipe library. Take a look at how we can help grow your video recipe library in both English and Spanish!

Contact Us Today

Choose FoodandNutritionTranslations.com to translate your message and help leverage your brand with Hispanics and other cultures. We are unique, in that we are all bilingual dietitians who specialize in translating food, health, and nutrition messages. In addition, we are all immersed in the culture of our mother tongue language. We provide Spanish translations and media talent, but also offer translations in Portuguese, Italian, Chinese, French, Arabic, Thai, German, Japanese, Russian, and Creole!

Reach More of the Spanish-Speaking Population in 2016

Reach More of the Spanish-Speaking Population in 2016

Did you know that there are more Spanish-speaking individuals in the United States than in Spain, and the United States has the second largest Spanish-speaking population in the world? It is now estimated that 52.6 million people in the United States can speak Spanish, which is second to Mexico’s 121 million. And it is projected that by 2050, 138 million Spanish speakers will live in the United States.

With that in mind, it is only logical that brands and agencies continually work toward finding the most effective ways to market to the Spanish population.

  • Social media: Hispanics are heavy smartphone users. More than 75% of Hispanics use the Web on their phones. Begin to connect to Hispanics on Facebook, Twitter, and Instagram. Hispanics are very social and are connecting online, adding more than 1 million users per year. Consider an app, video, or content to connect with this culture.
  • Videos: Hispanics watch mobile video for approximately 1 hour more per month than other mobile video viewers. Hispanics enjoy watching many different kinds of videos, including ones pertaining to food, do-it-yourself recipes, beauty, family, and music.
  • Demographics: Family, food, entertainment, music, traditions, and education are all important values and interests to many Hispanics.
  • Your brand’s significance: Hispanics are known as loyal shoppers in every brand category. The key is reaching out to them in their own language and showing them the relevance of your product.

Invest in this market today or you will miss a huge potential for increasing your market share! Differentiate yourself in 2016 by reaching this population, one that is estimated to have a purchasing power of $1.7 trillion in 2016!

Contact Us Today

Choose FoodandNutritionTranslations.com to translate your message and help leverage your brand with Hispanics and other cultures. We are unique, in that we are all bilingual dietitians and experts in translating food, health, and nutrition messages. In addition, we are all immersed in the culture of our mother tongue. We specialize in Spanish translations and media talent, but also offer translations in Portuguese, Italian, Thai, Chinese, French, Arabic, Russian, Japanese, Korean, Polish, German, and Creole!

Source: Perez C. US has more Spanish speakers than Spain. New York Post website here Published June 29, 2015. Accessed December 7, 2015.

Engaging Consumers in the Language of Their Heart

Engaging Consumers in the Language of Their Heart

We really enjoyed attending three recent conferences (Expo East, the Food & Nutrition Conference & Expo, and the Produce Marketing Association) in a period of less than 3 months and meeting many new brands, exhibitors, and vendors! Everyone was so kind, interested, and engaged as we shared our message and our passion in working with brand marketing managers to increase their market share, increase brand loyalty, and increase brand awareness by engaging consumers in the language of their heart!

Let the facts speak for themselves. This is why you should at least target the Hispanic market:

  • Spending power: The Hispanic spending power is strong and growing, with more than 52 million Hispanics living in the United States. Their spending is expected to hit $1.5 trillion in 2 years.
  • Growth potential: The largest growth potential is in younger Hispanics and second- and third- generation Hispanics who are becoming enculturated while retaining much of their heritage.
  • Purchasing trends: When it comes to shopping, Hispanics tend to shop less often, but spend more per trip. They are less likely to buy products at promotional prices.
  • The shopping experience: Hispanics in the United States are more likely than others to enjoy grocery shopping as a family. They tend to look for new, fresh, and quality products, especially in the produce department.

Hispanic consumers are important to connect with. By reaching out to Hispanic shoppers in creative ways, you can earn their trust. You can build loyalty by establishing customer relationships and making social media connections.

Contact Us Today

Choose FoodandNutritionTranslations.com to translate your message and help leverage your brand with Hispanics and other cultures. We are unique, in that we are all bilingual dietitians and experts in translating food, health, and nutrition messages. In addition, we are all immersed in the culture of our mother tongue. We specialize in Spanish translations and media talent, but also offer translations in Portuguese, Italian, Thai, Chinese, French, Arabic, Russian, Japanese, Korean, Polish, German, and Creole!

Hispanics: The Future of Content Marketing

Hispanics: The Future of Content Marketing

Did you know Spanish is the second most popular language spoken in the United States? If you want to see tremendous growth in the years to come, then now is the time to tailor your marketing content to reach the Hispanic market. Their purchasing power is said to exceed $1 trillion by 2017! What is YOUR brand doing to engage and capture this growing market?

Here are a couple ways to keep up with the Hispanic market growth:

  • Technology: Hispanics are one step ahead and early adopters when it comes to technology. They spend more time on their mobile device than anything else. Your branded marketing content should consider focusing on reaching them through YouTube and all the social media outlets. And, most importantly, know that they prefer ads to incorporate Spanish messaging.
  • Culture: Hispanics want their culture to be recognized and taken into consideration when interacting and advertising to them. They will relate with your message more when you embrace their diversity and traditions. This means creating content that is exclusive to them and known to love, such as DIY projects and recipes.
With this in mind, FoodandNutritionTranslations.com can help your brand engage and connect with this market by:
  • Partnering with your brand to translate your digital space, ensuring that your brand has bilingual content for your recipes, coupons, and information appropriate to the Hispanic culture
  • Creating recipe videos in both Spanish and English, so Hispanics can connect immediately with your brand and incorporate your products in their family meals
  • Marketing your brand on social media platforms, because Hispanics are very connected with all the social media platforms
Contact Us Today

Choose FoodandNutritionTranslations.com to translate your message and help leverage your brand with Hispanics and other cultures. We are unique, in that we are all bilingual dietitians who specialize in translating food, health, and nutrition messages. In addition, we are all immersed in the culture of our mother tongue language. We provide Spanish translations and media talent, but also offer translations in Portuguese, Italian, Chinese, French, Arabic, Russian and Creole!

Source: The US Hispanic Market and Future of Content Marketing. US Hispanic Market and Future of Content Marketing Published August 10, 2015. Accessed August 10, 2015.