Reach More of the Spanish-Speaking Population in 2016

Reach More of the Spanish-Speaking Population in 2016

Did you know that there are more Spanish-speaking individuals in the United States than in Spain, and the United States has the second largest Spanish-speaking population in the world? It is now estimated that 52.6 million people in the United States can speak Spanish, which is second to Mexico’s 121 million. And it is projected that by 2050, 138 million Spanish speakers will live in the United States.

With that in mind, it is only logical that brands and agencies continually work toward finding the most effective ways to market to the Spanish population.

  • Social media: Hispanics are heavy smartphone users. More than 75% of Hispanics use the Web on their phones. Begin to connect to Hispanics on Facebook, Twitter, and Instagram. Hispanics are very social and are connecting online, adding more than 1 million users per year. Consider an app, video, or content to connect with this culture.
  • Videos: Hispanics watch mobile video for approximately 1 hour more per month than other mobile video viewers. Hispanics enjoy watching many different kinds of videos, including ones pertaining to food, do-it-yourself recipes, beauty, family, and music.
  • Demographics: Family, food, entertainment, music, traditions, and education are all important values and interests to many Hispanics.
  • Your brand’s significance: Hispanics are known as loyal shoppers in every brand category. The key is reaching out to them in their own language and showing them the relevance of your product.

Invest in this market today or you will miss a huge potential for increasing your market share! Differentiate yourself in 2016 by reaching this population, one that is estimated to have a purchasing power of $1.7 trillion in 2016!

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Choose to translate your message and help leverage your brand with Hispanics and other cultures. We are unique, in that we are all bilingual dietitians and experts in translating food, health, and nutrition messages. In addition, we are all immersed in the culture of our mother tongue. We specialize in Spanish translations and media talent, but also offer translations in Portuguese, Italian, Thai, Chinese, French, Arabic, Russian, Japanese, Korean, Polish, German, and Creole!

Source: Perez C. US has more Spanish speakers than Spain. New York Post website here Published June 29, 2015. Accessed December 7, 2015.