Food Trends Among Latino Families

Food Trends Among Latino Families

Did you know Hispanics spend more money on groceries than non-Hispanic households? Therefore, it is essential that marketers understand the role that food plays in the lives of Latinos.

Here are the four food trends among Latino families:

1. Nutrition matters
Hispanics are taking the time to read the food label and care about purchasing healthier options that are low in fat, high in fiber, and low in sugar.

2. Hispanics shop the whole store, not just the Latino aisle
Hispanics enjoy cooking a wide variety of foods and enjoy learning about new food products.

3. Convenience is important
Hispanics also depend on convenience items, like the general population, buying disposable plates, canned soups, frozen vegetables, and protein bars.

4. Latinos are connected on-line
Nearly half of Hispanics are using their smart phones to assist them while shopping. The trends also show 55% of Latinos who use recipes get them from the Internet and 60% search for recipes in Spanish.

Take advantage of this opportunity to connect with a potentially high consuming and loyal customer!

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Sources
Marketing to Latinos: New Meredith Hispanic Ventures Study Examines Food-Related Trends Among Latino Families — With Insights for Health-Conscious and Organic Food Marketers.
http://www.bulldogreporter.com
Accessed June 10, 2013