Speak their Language and Embrace Their Cultural Heritage

Speak their Language and Embrace Their Cultural Heritage

Has your brand considered a marketing strategy to specifically target Hispanics in the United States? Some companies already see the importance, because Hispanic consumers have a strong purchasing power, estimated to reach $1.5 trillion by 2015. That is why it is necessary to provide culturally relevant content and messaging that specifically targets US Hispanics.

Keep these three key strategies to keep in mind:
1. It is a marathon, not a sprint
Hispanics are more inclined to build trustworthy relationships with brands that take the time to understand who they are and what they represent morally, ethically, and culturally. It takes a long time to build and nurture that relationship.

2. One size does not fit all
Hispanics are a highly diverse community. Hispanics like brands to speak their language and most importantly, embrace their culture. Get to know them and their lifestyle, beliefs, and cultural values.

3. Invest now and reap later
Brands that market correctly to Hispanics will dominate their industry and sector for many years to come!

Contact Food and Nutrition Translations Today
Choose FoodandNutritionTranslations.com to translate your message and leverage your brand. We can translate your brand’s educational material, Web site, or even add subtitles in different languages to your videos. We specialize in Spanish translations and media talent, but also offer translations in Portuguese, Italian, Chinese, French, Arabic, Russian, and Creole!

Sources
Llopis G. Capturing the Hispanic market will require more than a total market strategy. Forbes Web site.
http://www.forbes.com
Accessed September 14, 2013.

Llopis G. Don’t sell to me! Hispanics buy brands that empower their cultural relevancy. Forbes Web site. http://www.forbes.com
Accessed September 14, 2013.