Are You Following the Leaders?

Are You Following the Leaders?

According to new research, leading US advertisers are increasing their Hispanic marketing and advertising expenditures. Most companies of the Top 500 US marketers are directing 8.4% of their total spending to dedicated Hispanic efforts, which is up from 5.5% in 2010. This means that the Top 500 now are spending around $14 million each in Hispanic media, compared to $9 million 5 years ago.

Is Your Brand Following the Top 500?

Because the Hispanic population is expected to grow 80% faster than any other population by 2017 and Hispanic purchasing power exceeds $1 trillion, your brand should consider paying attention and redirecting marketing efforts to reach this population.

Localization and Personalization Is Key

Consumers do not want homogenization of everyone into one group. For example, Hispanics dislike the “one size fits all” approach. can help personalize your brand’s food, nutrition, and health messages to increase regional and local influence.

Don’t Get Left Behind

The Top 500 companies, such as Walmart, Toyota, Nissan, Target, Lowe’s, Verizon, and AT&T, obviously see the value in increasing their marketing efforts and total spending with their Hispanic efforts. Does your brand have a plan in place to reach the Hispanic population? We can help with one part of the equation—translating your nutrition, food, recipes, and health messages, materials, social media efforts, toolkits, etc, from a registered dietitian nutritionist and marketing perspective.

Don’t use a general translation agency that has no knowledge and expertise in science, nutrition, health, or food. Utilize bilingual dietitians with nutrition expertise, education, and knowledge in food, health, and science.

Contact Us Today

Choose to translate your message and help leverage your brand with Hispanics and other cultures. We are unique, in that we are all bilingual dietitians who specialize in translating food, health, and nutrition messages. We provide Spanish translations and media talent, but also offer translations in Portuguese, Italian, Chinese, French, Arabic, Russian, and Creole!

Source: Warc staff. Hispanic media spend grows. Warc Website: Hispanic media spend grows. Published May 1, 2015. Accessed May 21, 2015.