What’s in Store for 2015?

What’s in Store for 2015?

According to a recent Forbes article, 11 Marketing Trends to Watch For in 2015, the landscape of marketing is changing exponentially and it is important for marketers to anticipate the next big things. Here are a few marketing trends to watch and prepare for in 2015.

Hispanic Agencies Will Go Mainstream

Because the Hispanic population is expected to grow 80% faster than any other population by 2017 and Hispanics’ purchasing power exceeds $1 trillion, Hispanic agencies are going mainstream. Marketers will finally pay attention and stop marginalizing Hispanic ad agencies.

Globalization to Personalization

Consumers do not want homogenization of everyone into one group. For example, Hispanics dislike the “one size fits all” approach. FoodandNutritionTranslations.com can help personalize your brand’s food, nutrition, and health messages to increase regional and local influence.

Transparency Is Key

Next year, the best brands will not have the best real or fictional stories, but instead will give an accurate and real-time picture of what they are doing in the interest of the consumers at any given time.

Digital Marketing Technologists Will Emerge

Companies will integrate marketing into the digital world. The best marketers will incorporate marketing strategies into digital technology.

Contact Us Today

Choose FoodandNutritionTranslations.com to translate your message and help leverage your brand with Hispanics and other cultures. We are unique, in that we are all bilingual dietitians who specialize in translating food, health, and nutrition messages. We provide Spanish translations and media talent, but also offer translations in Portuguese, Italian, Chinese, French, Arabic, Russian, and Creole!

Source: Dan A. 11 marketing trends to watch for in 2015. Forbes website (link here). Published November 9, 2014. Accessed November 21, 2015.