Engaging Consumers in the Language of Their Heart

Engaging Consumers in the Language of Their Heart

We really enjoyed attending three recent conferences (Expo East, the Food & Nutrition Conference & Expo, and the Produce Marketing Association) in a period of less than 3 months and meeting many new brands, exhibitors, and vendors! Everyone was so kind, interested, and engaged as we shared our message and our passion in working with brand marketing managers to increase their market share, increase brand loyalty, and increase brand awareness by engaging consumers in the language of their heart!

Let the facts speak for themselves. This is why you should at least target the Hispanic market:

  • Spending power: The Hispanic spending power is strong and growing, with more than 52 million Hispanics living in the United States. Their spending is expected to hit $1.5 trillion in 2 years.
  • Growth potential: The largest growth potential is in younger Hispanics and second- and third- generation Hispanics who are becoming enculturated while retaining much of their heritage.
  • Purchasing trends: When it comes to shopping, Hispanics tend to shop less often, but spend more per trip. They are less likely to buy products at promotional prices.
  • The shopping experience: Hispanics in the United States are more likely than others to enjoy grocery shopping as a family. They tend to look for new, fresh, and quality products, especially in the produce department.

Hispanic consumers are important to connect with. By reaching out to Hispanic shoppers in creative ways, you can earn their trust. You can build loyalty by establishing customer relationships and making social media connections.

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Choose FoodandNutritionTranslations.com to translate your message and help leverage your brand with Hispanics and other cultures. We are unique, in that we are all bilingual dietitians and experts in translating food, health, and nutrition messages. In addition, we are all immersed in the culture of our mother tongue. We specialize in Spanish translations and media talent, but also offer translations in Portuguese, Italian, Thai, Chinese, French, Arabic, Russian, Japanese, Korean, Polish, German, and Creole!