Reaching the Latin American Population
Do you have a marketing plan in place to reach to the ever-increasing Latin American audience? If not, you may want to reconsider since it is projected by the year 2025, Latin America is expected to reach 2.5 billion mobile devices. This means, more digital advertising dollars and a focused marketing approach should be considered to reach the Latin American audience.
With that in mind, it is only logical that brands and agencies continually work toward finding the most effective ways to market to the Latin American audience.
- Social media:Latin Americans are heavy smartphone users. More than 75% of Latin Americans use the Web on their phones. Begin to connect to Latin Americans on Facebook, Twitter, and Instagram. Latin Americans are very social and are connecting online, adding more than 1 million users per year. Consider an app, video, or content to connect with this culture.
- Latin Americans watch mobile video for approximately 1 hour more per month than other mobile video viewers. Latin Americans enjoy watching many different kinds of videos, including ones pertaining to food, do-it-yourself recipes, beauty, family, and music.
- Family, food, entertainment, music, traditions, and education are all important values and interests to many Latin Americans.
- Education Materials:Latin Americans are known as loyal shoppers in every brand category. The key is reaching out to them in their own language and showing them the relevance of your product in all of your education materials, Web site, and nutrition information.
Invest in this market today or you will miss a huge potential for increasing your market share! Differentiate yourself by reaching this population, one that is estimated to have a purchasing power of over $1.7 trillion!
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LATAM to Reach 2.5 bn Mobile Devices by 2025; Mexican Digital Ad Market Grows by 28% https://www.exchangewire.com/blog/2017/09/04/latam-to-reach-2-5bn-mobile-devices-until-2025-mexican-digital-ad-market-grows-by-28/. Accessed September 10, 2017.